About LPL Financial

This foundational principle has guided us since our inception and continues to define who we are today. Recognized for its outstanding support, innovation, and commitment to empowering financial professionals across the country, LPL was the BrokerAs one of the leading firms in the financial services industry, we proudly support over 22,000 financial advisors, more than 1,000 institution-based investment programs, and 500 independent RIA firms across the nation.

We are committed to maintaining an advisor-centered model, grounded in the belief that all Americans deserve access to personalized financial guidance. Our unwavering focus is on helping financial advisors succeed by offering the tools, resources, and freedom they need to thrive in their own practices.

At LPL, independence means more than just having the flexibility to make decisions—it means empowering advisors to choose the business model, services, and technology that best suit their needs. We provide the support and infrastructure for them to run the practice they envision, so they can focus on what matters most: their clients.

Ultimately, our mission is simple: We take care of our advisors so they can take care of their clients. It’s this approach that has made LPL a trusted partner to thousands of financial professionals and the clients they serve.